Is it possible to influence how things catch on?

Apparently, yes! So the next question is “how”? I recently read a fascinating book called “Contagious – Why Things Catch On” by Jonah Berger. As the sub-title suggests, the book focuses on the key ingredients to make something go viral. In the book, Jonah refers to quite a few of the videos I’ve collected over… Continue reading Is it possible to influence how things catch on?