Creativity – it’s why video is fun!

Somewhere to hang your creativity

This week, I thought I’d share a couple of short videos. The first is a sweet little animation that’s actually a corporate promotion. The second is a music video that features a simple trick with a GoPro and a coat-hanger. One shows how compelling content can be created cheaply with a bit of lateral thinking.… Continue reading Creativity – it’s why video is fun!

Facebook’s first example of what their Surround 360 camera can produce – “Here and Now”

Check out Facebook’s first release of a video produced using their open-source 360 3D camera – the Surround 360. So what does $30k of parts capture for you? Here and Now And this is what they learnt from the shoot: Pre-production Shooting a narrative film in 3D-360 takes careful preparation and planning. This includes creating… Continue reading Facebook’s first example of what their Surround 360 camera can produce – “Here and Now”

Is 360 VR here or “virtually” here for the corporate world?!

Viewing VR in the corporate world

It’s a question I keep getting asked: Is it too soon for corporate organisations to dive into virtual reality (360 VR)? And for that matter, it’s a variation of a question I occasionally ask myself – is it too early to dive into from a production company point-of-view? Having already invested in camera rigs and… Continue reading Is 360 VR here or “virtually” here for the corporate world?!

The Show Must Go On!

Oh, the joy of ageing! What a fighting fit crew we were today – both the director and make-up artist on crutches! Fortunately, our client and Nestlé’s CEO and CFO were very understanding and didn’t make us run around too much! We did “hop to it” though!

Video clichés – guilty m’lord but it wasn’t my fault!

  I came across this video the other day which really amused me. It’s a video consisting of sequences and beautiful shots from a single video library with a “generic” video script. Basically, it’s a piss-take of all things “corporate video”. At one level I realise that I should be embarrassed that I’m guilty of… Continue reading Video clichés – guilty m’lord but it wasn’t my fault!

Is it possible to influence how things catch on?

Apparently, yes! So the next question is “how”? I recently read a fascinating book called “Contagious – Why Things Catch On” by Jonah Berger. As the sub-title suggests, the book focuses on the key ingredients to make something go viral. In the book, Jonah refers to quite a few of the videos I’ve collected over… Continue reading Is it possible to influence how things catch on?