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Storytelling, it’s in my genes…
My Grandfather As a child, I was scared of my Grandfather. It wasn’t anything he ever did to me. I was scared of his illness. He suffered terribly from emphysema, contracted by inhaling carpet fibres. They didn’t know in those days that it wasn’t a great idea to have the sales office up where the […]
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Creativity – it’s why video is fun!
This week, I thought I’d share a couple of short videos. The first is a sweet little animation that’s actually a corporate promotion. The second is a music video that features a simple trick with a GoPro and a coat-hanger. One shows how compelling content can be created cheaply with a bit of lateral thinking. […]
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Facebook’s first example of what their Surround 360 camera can produce – “Here and Now”
Check out Facebook’s first release of a video produced using their open-source 360 3D camera – the Surround 360. So what does $30k of parts capture for you? Here and Now And this is what they learnt from the shoot: Pre-production Shooting a narrative film in 3D-360 takes careful preparation and planning. This includes creating […]
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Is 360 VR here or “virtually” here for the corporate world?!
It’s a question I keep getting asked: Is it too soon for corporate organisations to dive into virtual reality (360 VR)? And for that matter, it’s a variation of a question I occasionally ask myself – is it too early to dive into from a production company point-of-view? Having already invested in camera rigs and […]
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The Show Must Go On!
Oh, the joy of ageing! What a fighting fit crew we were today – both the director and make-up artist on crutches! Fortunately, our client and Nestlé’s CEO and CFO were very understanding and didn’t make us run around too much! We did “hop to it” though!
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Video clichés – guilty m’lord but it wasn’t my fault!
I came across this video the other day which really amused me. It’s a video consisting of sequences and beautiful shots from a single video library with a “generic” video script. Basically, it’s a piss-take of all things “corporate video”. At one level I realise that I should be embarrassed that I’m guilty of […]
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Is it possible to influence how things catch on?
Apparently, yes! So the next question is “how”? I recently read a fascinating book called “Contagious – Why Things Catch On” by Jonah Berger. As the sub-title suggests, the book focuses on the key ingredients to make something go viral. In the book, Jonah refers to quite a few of the videos I’ve collected over […]
